Local SEO & Google Ads Agency for Service Businesses in Boise
Local SEO & Google Ads for Contractors, Auto Detailers, Plumbers, Lawyers, and IV Medical Spas.
33.000 High Quality Leads in Just 3 Years.
Our Customers Always Come First - Check Out Our Reviews
Service Business Marketing & Online Growth Systems with a High ROI Strategy*
Website Design
One flat monthly price for all-inclusive website design, plus optional upgrades as you grow.
Google Business Profile Creation & Optimization
Put your business front and center in local search with Google Business Profile optimization.
Search Engine Optimization
One Stop Shop for Performance-Driven Local SEO for Service Based Business Owners.
Google Ads Management
Clear, ROI-focused Google Ads management that actually delivers results.
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Landing Page Design
Boost conversions by 50%+ with expertly crafted, high-performing landing pages.
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Social Media Marketing
Social Media Management and Social Media Paid Advertising on: Facebook, Instagram, TikTok, and YouTube.
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Frequently Asked Questions
What is Local SEO?
Local SEO is the practice of optimizing your business to rank higher in local search results. When someone in Boise searches “auto detailing near me” or “contractors in Boise,” local SEO helps you appear at the top of Google Maps and organic search results. It includes optimizing your Google Business Profile, building local citations, and ranking for location-specific keywords. Most service businesses need local SEO to attract customers in their area.
How much does your service cost?
It depends on scope. Most contractors pay $500-$2,000/month for Local SEO and Google Ads management combined. Website design runs $199-$500/month. We’ll give you a clear price quote after your discovery call with no surprises or hidden fees.
How long until I see results?
Most contractors see measurable leads in 60-90 days. Some see results sooner, some take longer depending on your market, competition, and how optimized your business currently is. Google Ads can deliver results within days. Local SEO takes longer but builds a long-term asset.
Do you guarantee results?
No. We can’t control your market, competition, or how you follow up on leads. What we do control: strategy, execution, optimization. We show you exactly what’s working with monthly reports and transparent tracking. No guarantees means no false promises.
Do you serve my industry?
We specialize in service businesses including: contractors, auto detailers, plumbers, pressure washers, restaurants, HVAC, electricians, home services, and more. If you’re a service business trying to attract local customers, we have the playbook. Our case studies include contractors, detailing businesses, concrete companies, and restaurants across multiple markets.
Why not just do Google Ads?
You can. But Google Ads costs $25-$75 per click in competitive markets. Organic leads from Local SEO cost $35 per lead. Over 12 months, organic search delivers 6x better ROI than paid search alone.
Smart contractors do both: Google Ads generates immediate leads while Local SEO builds long-term ranking power. See our Google Ads management services for more details.
What’s included in your service?
Local SEO includes:
- Website audit and optimization
- Google Business Profile optimization
- Citation building (10-30+ directories)
- On-page keyword optimization
- Google Analytics and Google Ads Reporting
- For an Additional Fee, Add Call Tracking to Monitor Calls where it’s legal.*
Google Ads includes:
- Extensive Keyword Research
- Campaign setup and optimization
- Bid management and budget allocation
- Landing page creation and testing
- Conversion tracking and reporting
- Daily Adjustments & Optimization based on performance
- For an Additional Fee, Add Call Tracking to Monitor Calls where it’s legal.* *Certain industries may be excluded from call tracking.*
What’s Your Process?
3-Step
Implementation
Framework
Step 1: 15-Minute Discovery Call
You tell us about your business, current lead volume, what’s working, and where you’re losing customers. No pressure. Just honest conversation about your goals and challenges.
Step 2: Strategy & Implementation (Weeks 1-4)
We audit your website, optimize your Google Business Profile, build your local SEO foundation, and set up Google Ads if needed. You stay in the loop. We handle the execution. This is where the foundation gets built.
Step 3: Launch & Optimize (Month 2+)
Your leads start coming in. We track every lead, optimize what’s working, kill what’s not. Monthly reporting shows you exactly what you’re getting: leads in, cost per lead, and ROI. No guessing.
That’s it. No long-term contracts. No surprises. Just leads that convert into customers.
Timeline & Expectations
Phase 1
Weeks 1-4
- Discovery call
- Website audit
- Strategy setup
- Campaign launch
Phase 2
Month 2
- First leads arrive
- Optimization begins
- Initial reporting
- Strategy refinement
Phase 3
Month 3+
- Consistent leads
- Optimization
- Monthly reports
- ROI tracking
Why This Process Works
- Clarity from day one: The discovery call ensures we understand your business before we build anything.
- Fast execution: 4 weeks to launch means you start seeing results quickly, not months later.
- Measurable results: Monthly reporting shows exactly what’s working and what ROI you’re getting.
- No surprises: Transparent communication every step of the way. No black box. No guessing.
- Flexibility: We adjust the strategy based on what the data shows, not what we hoped would work.
Ready to Get Started?
Book your free 15-minute discovery call. No pitch. No pressure. Just honest conversation about your business and what’s possible.
Schedule Your Free Discovery Call
Case Study: Local SEO for Auto Detailing: 33 Keywords (Top 3)
Gemstar Detailing | Boise/Kuna, Idaho | Owner: Justin Finch
The Situation
Gemstar Detailing had a strong reputation locally but wasn’t showing up online where customers were searching. Justin Finch was getting referrals but wasn’t capturing the organic search market. He needed a multi-channel strategy to dominate Google and attract customers actively searching for auto detailing services.
The Challenge
The auto detailing market in Boise is competitive. Customers searching for services like “ceramic coating,” “paint protection,” and “auto detailing near me” were finding competitors first. Justin needed to rank for high-volume local keywords, generate consistent leads from Google, and prove ROI on both paid and organic efforts.
The Strategy
We implemented a two-pronged approach: immediate Google Ads to capture high-intent traffic, combined with local SEO to build long-term organic rankings.
Phase 1: Google Ads (January-February 2024)
- Budget: $234 over 2 months
- Target: High-intent keywords + location modifiers
- Focus: Appointment bookings (not just clicks)
- Tracking: Call tracking + form submissions
Phase 2: Local SEO (January-November 2024)
- Google Business Profile optimization
- Citation building across 100+ local directories
- On-page keyword optimization
- Content strategy for service pages
- Ongoing ranking monitoring
The Results
Google Ads Results (2 Months)
Ad Spend: $234
Revenue: $2,300+
ROI: 1,000%+
Qualified Leads: 8-10
Local SEO Results (11 Months)
Keywords Page 1: 33
Keywords Top 3: 8
Top Keyword: “Auto Detailing” (1,300+ searches)
Organic Visitors: 600+
Combined Impact
Short-term revenue from Google Ads: $2,300+ | Long-term organic visibility: 33 ranking keywords | Market Position: Dominating local search for auto detailing
What Made This Work
- Multi-Channel Approach: Google Ads provided immediate revenue while local SEO built long-term assets.
- Local Focus: Every keyword and citation targeted the Boise/Kuna area specifically.
- High-Volume Keywords: “Auto Detailing” ranks with 1,300+ monthly searches—exactly where customers are looking.
- Citation Authority: 100+ citations across directories built trust with Google.
- Consistent Optimization: Regular monitoring and adjustments kept rankings stable.
The Lesson
The best results come from combining Google Ads (short-term leads) with local SEO (long-term visibility). Google Ads proved the business model worked. Local SEO made it scalable without ongoing ad spend.
Gemstar went from invisible in search to dominating their local market in 11 months. Your timeline will depend on competition and market saturation, but this shows what’s achievable with a clear strategy.
Ready to generate results like Gemstar?
About Gavin Rapp
Gavin Rapp is the founder of Boise Marketing Masters — a Boise, Idaho SEO and web design agency built for service businesses that need real results.
Before marketing, Gavin served as a 911 Dispatcher for the Valley County Sheriff’s Office in Cascade, Idaho, earning Life Saving Awards and named commendations from Valley County Sheriff’s Office and McCall Police Department.
Gavin Rapp specializes in Local SEO, Google Ads, and conversion-driven web design — and has generated over 34,718 leads across his portfolio of clients. One luxury service company in Wesley Chapel, Florida saw over 6,000 leads in one year from Gavin’s SEO and Web Design efforts. They independently ran their own Social Media during this 11 months.
Per Google Ads data, Gavin has generated over 34,718 Leads. Generated as of 4/4/2026.
Core Expertise
- Local SEO (Boise, ID and nationwide)
- Google Ads Management (Search, Display, Shopping, Video)
- Google Business Profile Optimization
- Conversion-Driven Web Design
- Landing Page Design & Optimization
- Short-form Video Production
Certifications
- Google Analytics Certified
- Google Ads Search Certified
- Google Ads Display Certified
- Google Ads Video Certified
- Microsoft Advertising Certified
- Google Partner Badge
Individual results may vary. Marketing performance is subject to many factors including market conditions, business model, execution, advertising budget, and other market variables. Case studies and featured results are provided as reference points only and are not representative of typical outcomes.
Ready to Work Together?
Let’s talk about your business. Book a free strategy call to discuss your goals, current challenges, and what a partnership with Boise Marketing Masters could look like.