Local SEO & Google Ads Agency for Service Businesses in Boise
Boise Marketing Masters is a Boise marketing agency built for one thing: lead generation for contractors, auto detailers, plumbers. lawyers, and IV medical spas to get found on Google – and turn those searches into booked jobs.
Across managed accounts, our campaigns have driven 3.44 million impressions and 75.3k clicks at an average conversion cost of $19.76. If you run a service business in Boise, Idaho, our approach to service business marketing is simple: more calls, more jobs, no long-term contracts.
118+ Reviews and Counting:
60 Google – 4.8 Average
32 Facebook – 4.9 Average
19 Tech Behometh – 5.0 Average
7 Better Business Bureau
Check Out What Our Customers Say
60+ Google Reviews 4.8 Average
Service Business Marketing Growth Systems
- Website Design for Contractors and Small Businesses
One flat monthly price for all website design and updates as you grow.
- Google Business Profile Creation & Optimization
Put your service business front and center on Google Maps and local search.
- Local Search Engine Optimization (SEO
One thing step-by-step to Performance-Driven Local Search for Service Businesses.
- Google Ads Management
Clear, ROI-focused Google Ads campaigns that actually deliver qualified leads.
- High-Converting Landing Pages
Built conversions, No do not make any assumptions. One page, one goal, maximum conversions.
- Social Media Marketing
We offer Social Media Management for connection and lead generation to TikTok and YouTube.
Boise Marketing Agency Awards
About Gavin Rapp
Founder, Boise Marketing Masters
Gavin Rapp is the founder of Boise Marketing Masters, a Boise marketing agency helping contractors and service businesses across Idaho get found on Google and turn searches into booked jobs.
Before starting the agency, Gavin served as a 911 dispatcher for the Valley County Sheriff’s Office in Cascade, Idaho, where he earned Life Saving Awards and commendations from the Valley County Sheriff’s Office and the McCall Police Department — experience that shaped his calm, data-driven approach to marketing.
As a Google Ads certified marketer in Boise, Gavin specializes in local SEO, Google Ads management, and conversion-focused web design. His campaigns are performance-tracked end to end, so every dollar is accountable to one metric: more jobs for his clients.
Want to see what this looks like in practice? Check out our [case studies] or [book a free website audit] to get started.
Gavin’s core expertise covers the full local marketing stack — from getting found on Google to turning clicks into booked jobs for service businesses in Boise, Idaho and nationwide.
Core Expertise
- Local SEO (Boise, ID and nationwide)
- Google Ads Management (Search, Display, Shopping, Video)
- Google Business Profile Optimization
- Conversion-Driven Web Design
- Landing Page Design & Optimization
- Short-form Video Production
Certifications
- Google Analytics Certified
- Google Ads Search Certified
- Google Ads Display Certified
- Google Ads Video Certified
- Microsoft Advertising Certified
- Google Partner
Why Work With Gavin Rapp?
- Proven Track Record:
7,760+ conversions tracked at a $19.76 average cost per conversion — and a 9.75% average conversion rate. Above industry average for service businesses across managed search campaigns.
- Service Business Specialist
Expertise in contractors, auto detailers, plumbers, electricians, HVAC companies, and restaurants.
- Full-Stack Marketing
Local SEO + Google Business Profile + Google Ads + Web Design + Landing Pages = one complete system.
- Transparent & Honest
No guarantees. No BS. Just data-driven strategy and execution.
- Month-to-Month
No long-term contracts. No surprises. Performance-based partnership.
- Work 1 on 1 with Gavin
No account managers, no handoffs, no getting lost in a big agency. You talk to the founder actually running your campaigns.
Individual results may vary. Marketing performance is subject to many factors including market conditions, business model, execution, advertising budget, and other market variables. Case studies and featured results are provided as reference points only and are not representative of typical outcomes.
Google Ads Certifications
Microsoft Marketing Certifications
Frequently Asked Questions
What is Local SEO?
Local SEO gets your business visible in Google Search and Google Maps when nearby customers look for what you do. It’s how a Boise plumber shows up when someone searches “plumber near me.”
How much does your service cost?
Plans start at $99/month and scale to $1,199/month depending on how aggressive you want to be. Every plan is month-to-month — no long-term contracts, no setup fee on Websites, ever. Google Ads setup fee applies.
How long until I see results?
Google Ads can generate calls within days. SEO typically takes 3–6 months to build momentum — anyone promising page one in 30 days is selling something. Some competitive categories or cities could take longer.
Do you guarantee results?
No, and you should run from any agency that does. What I guarantee is transparent work, honest reporting, and strategies built on what actually moves rankings. Often times “guaranteed” results have fine guidelines that easy to miss.
Do you serve my industry?
I specialize in contractors, auto detailers, plumbers, electricians, HVAC companies, restaurants, lawyers, and med spas. If you’re a service business, we’re probably a fit.
Why not just do Google Ads?
Ads stop producing the day you stop paying. SEO compounds — rankings you earn keep driving calls without per-click costs. Most clients do best with both.
Smart contractors do both: Google Ads generates immediate leads while Local SEO builds long-term ranking power. See our Google Ads management services for more details.
What’s included in your service?
Depends on your plan: technical audits, on-page optimization, Google Business Profile management, citation building, content, and straightforward monthly reporting. You’ll always know exactly what you’re paying for.
Ready to Work With Gavin Rapp?
Book a free strategy call with Gavin to discuss your business and what’s possible.